Free Guide — PDF Checklist
The AgencyBullsh*t Detector.
Most agencies hide behind vanity metrics because they don’t want to talk about your revenue. This checklist helps you see through the noise.
Stop being sold on:
- Reports that focus on 'Impressions' but not conversions.
- Agencies that won't show you the actual search terms people use.
- 12-month lock-in contracts without a performance guarantee.
- The 'Everything is Green' report that doesn't match your actual revenue.
- Automated dashboard logins with no actual strategy call.
Get the 1-Page Checklist
We’ll send you the exact PDF we give our private clients when they’re reviewing agency proposals.
Metrics that actually matter.
If your agency isn’t talking about these three things, they’re talking about the wrong things.
Qualified Leads
Not just any traffic. People who actually want what you sell and can afford it.
Cost Per Acquisition
The math that matters. Exactly how much you pay to get a new customer.
Visible Search Intent
Knowing exactly what people typed into Google to find your business.
We don’t start with a proposal. We start with a free audit.
10 findings, ranked by impact. Competitor intelligence baked in. Free, honest, and delivered to your inbox in 48 hours.
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