A monthly letter from Nathan and Greg.
What we’re seeing in small business marketing. Written by a person, for a person, once a month.
Latest Edition
Your Customers Trust Strangers More Than You
You can tell people you're good at what you do until you're out of breath. A stranger saying it on Google closes the deal. That's not a bug in how people think — it's a feature. And most local businesses are losing to it.
Every edition.
What Is the 1015 Audit?
Traffic reports tell you visits are up. They don't tell you your contact form has been broken for four months. That's the gap the 1015 Audit closes.
Is Your Business Invisible Online?
Most small businesses think they have an online presence. They have a website, maybe a Facebook page. But presence and visibility are two different things — and that gap is costing you customers.
Why we write this.
Honest version: most “marketing newsletters” are content marketing.
Agencies pump out blog posts to feed their SEO and try to look smart. We didn’t want to do that.
Editions exists for two reasons. First, we like writing — both of us, separately, find ourselves opinionated about this stuff and the audit process surfaces enough material to keep a monthly going indefinitely. Second, it’s the closest thing we have to letting prospects sample our brains before they hire us. The audit is a sample of how we look at sites. Editions is a sample of how we think.
If both feel like the right fit, you’ll know. If they don’t, no harm done — unsubscribe in one click and we both move on.
One a month. On the 15th.
Or just request the audit — subscribers and audit recipients are the same list.