Published on the 15th
A monthly letter from Nathan and Greg.
What we’re seeing in small business marketing. Written by Nathan or Greg, once a month.
Signed by whoever wrote it. Each one has a read, a number, something to steal, and three things we’re watching.
Every edition
Edition No. 005July 15, 20268 min readBy Nathan
Own Your Audience
Social media reach is rented. Your email list is owned. One platform update can cut your reach in half overnight. The other one is yours forever.
Read
Edition No. 004June 15, 20268 min readBy Nathan
The Ad Spend Trap
Most small businesses running paid ads are solving a visibility problem with money when the real problem is conversion. The spend goes up, the reports look busy, and nobody can tell you what a lead costs.
Read
Edition No. 003May 15, 20267 min readBy Nathan
Your Customers Trust Strangers More Than You
You can tell people you're good at what you do until you're out of breath. A stranger saying it on Google closes the deal. That's not a bug in how people think — it's a feature. And most local businesses are losing to it.
Read
Edition No. 002April 15, 20266 min readBy Greg
What Is the 1015 Audit?
Traffic reports tell you visits are up. They don't tell you your contact form has been broken for four months. That's the gap the 1015 Audit closes.
Read
Edition No. 001March 15, 20268 min readBy Nathan
Is Your Business Invisible Online?
Most small businesses think they have an online presence. They have a website, maybe a Facebook page. But presence and visibility are two different things — and that gap is costing you customers.
Read
Why we write this
Honest version: most “marketing newsletters” are content marketing.
Agencies pump out blog posts to feed their SEO and try to look smart. We didn’t want to do that.
Editions exists for two reasons. First, we like writing — both of us, separately, find ourselves opinionated about this stuff and the audit process surfaces enough material to keep a monthly going indefinitely. Second, it’s the closest thing we have to letting prospects sample our brains before they hire us. The audit is a sample of how we look at sites. Editions is a sample of how we think.
If both feel like the right fit, you’ll know. If they don’t, no harm done — unsubscribe in one click and we both move on.
One a month. On the 15th.
Rather talk it through? Book a call.
Want this kind of read on your business?
Book 20 minutes. We'll give you the same straight read on your site and your business. Free, on Google Meet.