Most “free audits” are a40-item SEO checklist.This one tells you why your site isn’t selling.
Paste your URL. 48 hours later, Nathan sends a real diagnosis — specific to your site, written by hand.
Most “audits” miss what’s actually broken.
We’ve seen what’s out there. Three flavors of “free audit,” all useless:
The automated scan.
PageSpeed Insights wrapped in a PDF. Your site loads in 2.4 seconds, your meta description is too long, your H1 has 7 words instead of 6. Tells you nothing about why customers aren't calling.
The 40-item SEO checklist.
Schema markup. Anchor text velocity. XML sitemap. By the time you've read item 14, you've forgotten items 1–13, and none of them touch your conversion problem.
The "we'll review it and get back to you" form.
They never do. Or they do, with three vague bullet points and a sales call invite.
Ours is different. It answers one question — why isn’t this site converting? — and it answers it the way a real visitor would experience the site, top down, asking “would this make me call?” at every section.
The output isn’t a checklist. It’s a diagnosis.
Three things automated audits can’t do.
A real human reads your site like a real customer.
Nathan opens your homepage and walks it top-down — hero, proof, services, story, close. At every section: would this make a visitor call? That's the audit. Not 47 metrics. One question, asked honestly, at every block of the page.
2–3 competitors researched and woven in.
We find the businesses you're actually losing customers to and look at what they're doing differently. Not generic "competitive analysis" — "Desert Flow leads with '24/7 Emergency, Dispatched in 45 Minutes' and you lead with three things strung together." You see the gap, in their words and yours.
Findings weighted by what matters.
2–4 structural findings — positioning, proof, page flow. 3–5 surface findings — typos, broken links, small fixes. No 47-bullet wall of generic SEO tasks. The right number of findings, weighted by what's actually costing you customers.
Nathan writes it. By hand. With voice.
Not a template. Not AI. A real read of your actual site.
Nathan
Co-founder · Design & Build
20 years building websites — local plumbers who needed their first site, companies rebuilding platforms they’d outgrown. Started in visual merchandising, which is the same discipline as web design with the medium swapped out: hierarchy, attention, getting the customer from the door to the register.
He audits conversion, positioning, and technical issues — in plain language, in order of what’s costing you the most.
Here’s what one looks like.
Business name and city changed. Everything else is straight from a real audit.
Your site audit — 10 things worth fixing on summitplumbingservices.com
Hey Mike,
You filled out the form saying the site looks outdated — spent some time going through summitplumbingservices.com and put together 10 things worth looking at, ranked by impact.
I pulled up a few other Phoenix-area plumbers too so you can see what's landing for them vs. what yours is doing. Honestly, the bones here are good — 4.3 stars with 142 Google reviews, 18+ years in business, six service cities. The site just isn't doing that justice.
1. Your FAQ has Lorem ipsum and asks about Crestron home automation
Scroll down to your FAQ section. Three of the questions are about "Crestron home automation systems" — and the answers are literally Lorem ipsum ("Lorem ipsum dolor sit amet..."). This is placeholder text from a template that never got replaced.
Desert Flow Plumbing and Valley Plumbing Pros both have FAQs that are tight, plumbing-specific, and written like a plumber actually answered them.
Anyone who scrolls past your FAQ sees that you're a plumber answering questions about Crestron. That's the single worst trust break on the page and probably the five-minute fix with the biggest payoff.
2. Your testimonials page is completely broken
I clicked through to /testimonials/ and the only thing on the page is the literal text [wprevpro_usetemplate tid="3"]. The review plugin isn't rendering — it's just showing the shortcode.
You've got 142 Google reviews at 4.3 stars, 89 on Yelp (Phoenix), another 22 on Yelp Scottsdale, plus a BBB A+ accreditation. That's a massive trust pile and it's not reaching anybody who clicks "Testimonials."
Meanwhile Valley Plumbing Pros has named reviews with full quotes right on the homepage. We'd pull your actual Google reviews onto the homepage and kill the broken page.
3. Your hero says nothing about what you do or where
The headline reads: "Reliable Emergency Plumbing Services in Phoenix..." It's three things strung together and it doesn't land on any of them.
Desert Flow leads with "24/7 Emergency Plumbing — Dispatched in 45 Minutes or Less." AZ Rooter Solutions leads with "24/7 Plumbing Across Greater Phoenix."
A visitor landing on your site with a burst pipe needs to know in five seconds: you come fast, you're in their area, here's the number to call. I'd rewrite this to something like:
"24/7 Emergency Plumbing in Phoenix, Tempe & the East Valley — plumber dispatched within the hour."
4. Two different phone numbers on the same page
Top of the page says 602-555-0180. Footer says 602-555-0184. BBB lists a third one.
I don't know which one actually rings your phone. Anyone who notices this is going to wonder if this business is actually running. Pick one primary number and make it the only one on the site. Small fix, big trust bump.
5. Your service-area pages are thin compared to competitors
You've got six cities listed — Phoenix, Scottsdale, Tempe, Mesa, Chandler, Gilbert. But each city's page is basically a thin rewrite of the homepage.
Desert Flow organizes theirs by region with 30+ dedicated pages, each one tuned to rank for "plumber [city]." That's why they show up when someone Googles "plumber Ahwatukee" and you don't.
6. The design is the WordPress-theme-2019 look you were worried about
You said the site looks outdated and yeah — the drop-shadowed CTA buttons, the cursive "Welcome To" script, the city icons that look clipart-y.
It's not broken, it just reads "this business built their site a few years ago and never came back to it." We'd rebuild this clean — same content, new skin, loads faster, looks like 2026.
7. "Book An Appointment" isn't actually a booking flow
The hero has a "Book An Appointment" button that goes to /appointments/ which is just another contact form. No calendar, no time selection.
For emergencies that's fine. But for scheduled work — water heater installs, repipe jobs — you're losing the customer who wants to book a Tuesday at 2pm without calling.
8. Footer has a typo and a dead sitemap link
The footer says "Contect Us" (should be "Contact"). The sitemap link goes to /sitemap which 404s.
These are small things that add up to a visitor thinking "nobody's minding this site." Five-minute fixes, we'd sweep all of them during the rebuild.
9. No Google Business Profile presence on the homepage
With 142 reviews, your GBP is probably your single strongest marketing asset and it's invisible on the website. No review widget, no star count near the hero.
Surfacing the review count on every page is something we'd build in — and active GBP management would move more leads than almost any change to the site itself.
10. No pricing or price range anywhere
Nothing on the site tells a homeowner what anything costs. Not even "service calls starting at $X". Desert Flow leads with "Free Estimates."
When people don't see any price signal, they assume you're expensive. You don't need published prices — you need ONE clear line near the hero like "Free phone estimates. No overtime fees."
The bridge
Here's the thing — this isn't your fault. The site was probably built by someone who moved on, and nobody's been minding it since.
On Launchpad, we'd rebuild the core in about a week, move the domain, and fix the broken stuff. Starts at $50/month — I'll put together the full breakdown on the call.
Two ways to move forward:
1. Book 15 min: calendly.com/1015brands/intro
2. Skip the call and start: 1015brands.com/checkout
— Nathan
1015 Brands
Yours is next. Takes two minutes to request.
Three things the audit isn’t.
Not a sales call disguised as a deliverable.
You get the audit whether you talk to us or not. About a week after we send it, we'll check in once — one real email from a human, not a sequence. After that, the ball's in your court. We'll add you to Editions (our monthly letter on what's working in small business marketing) — and you can unsubscribe any time. That's the whole follow-up.
Not generated by a bot.
No AI scan, no template, no PDF mill. Nathan spends two hours actually looking at your site and your competitors. That's why we cap how many we do per week.
Not actually free.
The audit costs you an email address and a slot on our monthly letter. That's the trade — we do real work, you get a real diagnosis, we earn the right to send you something useful once a month. When Editions is good, you'll keep reading. When it's not, you unsubscribe, and you still keep the audit. Honest exchange, no fine print.
We cap requests each week.
This is a real audit, written by a person, takes 2–3 hours per site. We do five to seven a week. If we’re full, we’ll tell you and queue you for next week — we won’t promise something we can’t deliver.
Two minutes to fill out.
48 hours to your inbox.
Requests are processed in the order they come in.