Build the offer. Build the funnel.
Then — the site.
Most agencies hand you a beautiful site and hope it sells. We architect the offer and the funnel first — so the site you pay us to build is engineered around something that actually moves the needle.
4 new strategy clients per month
You don't have a website problem.
You have a strategy problem.
If you've ever paid an agency thousands for a beautiful website that didn't move the needle, you already know this. The site looked great. The traffic came in. And the phone still didn't ring.
That's not a design problem. It's that nobody asked the only question that matters before they started building: what is this site actually supposed to sell, to whom, and through what sequence?
- Your site doesn't look good enough
- Your prices are too high
- Your market doesn't have the budget
- The agency you hired failed you
- Nobody architected the offer before the build
- The funnel was designed for traffic, not conversion
- The site sells the service — not the transformation
- There's no sequence connecting interest to commitment
Beautiful site, no offer
A conversion-optimized design built around an offer nobody's thought through doesn't convert.
Leaky funnel
Traffic lands somewhere. Then leaves. Because the sequence was never engineered.
Wrong price, wrong customer
The site attracts browsers, not buyers — because the positioning was never defined.
How a 12-year plumbing business unlocked $246K in recurring revenue.
Sterling Plumbing was leaving an estimated $246K per year on the table — because they had no structured way to create demand.
Sterling Plumbing had 4.9 stars and 380+ reviews. But the business was stuck because every dollar of revenue required someone's basement flooding.
In two sessions, we architected a $397/year preventive membership. Then we built the funnel: a $47 whole-home inspection as the tripwire.
“The blueprint paid for itself before we built a single page. We knew exactly what to sell, to whom, at what price.”
Mike Sterling, Owner, Sterling Plumbing Co.
We take 4 new strategy clients per month
Positioning is the multiplier that makes every marketing dollar work 10x harder.
We architect what you sell. Then the funnel. Then — the site.
The Launch Blueprint is the strategy phase that should happen before any web work. It's a productized two-session sprint with a fixed price and a fixed deliverable.
You complete a 20-minute structured intake covering your offer, customer, proof, and current funnel. We pre-process this through our offer and funnel frameworks before we ever meet.
Live screen-share. We walk through the Hormozi Value Equation — dream outcome, value stack, guarantee, scarcity, one-liner. You watch your offer get rebuilt in real time.
Five days later. With the offer locked, we map your value ladder, pick the right funnel type, sequence every page, and assign each traffic source the correct entry point.
Within 7 days of Session 2 you receive the complete Launch Blueprint — a 25-page branded PDF. Plus a scoped proposal for what 1015 would charge to actually build it for you.
Two working sessions.
Every minute scoped.
Live screen-share. We rebuild your offer in real time using the Hormozi Value Equation.
- Your customer's real dream outcome (not the surface answer)
- A complete value stack with itemized dollar values
- A guarantee you can stand behind, in customer-ready language
- Legitimate scarcity tied to your real capacity
- Your one-line elevator pitch — engineered, not improvised
- A Value Equation Score across the four conversion factors
With the offer locked, we map the funnel that sells it — page by page, source by source.
- A 5-rung value ladder showing where every offer fits
- The right funnel type for your price point and traffic
- Every page in the sequence — hook, headline, subhead, CTA, form fields
- Hook-Story-Offer structure for the primary conversion page
- Cold/warm/hot traffic mapping
- Order bumps, upsells, and downsells with target take rates
Both sessions are recorded. You keep the recordings forever.
Blueprint
A strategy you can
actually execute.
This isn't a vague ‘discovery’ summary. It's the exact technical and strategic map you need to build a high-converting funnel.
- Executive SummaryThe diagnosis and the bet, on one page$400
- Customer & Dream OutcomeWho you're selling to and what they actually want$300
- The Grand Slam OfferValue stack, guarantee, scarcity, one-liner$800
- The Value LadderAll five rungs, even the ones you don't have yet$500
- Funnel ArchitectureFunnel type, page sequence, hook-story-offer$600
- Traffic StrategyCold, warm, hot mapping with priority rankings$400
- Email Sequence OutlinesSubject lines and beats for every funnel path$600
- 30-60-90 Launch PlanWeek-by-week, with revenue projections$500
- Build ProposalFixed-scope proposal from 1015 if you want us to execute$200
We take 4 new strategy clients per month
This works best for businesses that already work.
- You have an existing service or product with at least a few real customers
- You can describe your customer in detail — even if your offer is fuzzy
- You're stuck at a revenue ceiling and the bottleneck feels like positioning, not effort
- You've worked with a web designer or marketer before and the result didn't move the needle
- You're willing to do 90 minutes of focused work on a screen-share
- You're pre-revenue and haven't sold anything yet (validate first, then come back)
- You're looking for a freelance copywriter — this is strategic architecture, not page copy
- You want unlimited revisions and open-ended consulting (this is fixed-scope on purpose)
- You're not the decision-maker and need committee approval at every step
- You're hoping for a $300 'audit' deliverable — the depth here justifies the price
Three ways to engage.
Fixed scope. Fixed price.
The full architectural document. You execute it yourself or hand it to your internal team.
- 90-min Offer Intensive (Session 1)
- 60-min Funnel Architect (Session 2)
- 25-page branded Launch Blueprint PDF
- Email sequence outlines
- 30-60-90 launch plan + projections
- Both sessions recorded
Everything in the Blueprint, plus polished landing page copy ready to hand to a designer.
- Everything in The Blueprint
- Long-form landing page copy
- 3 hook headline options
- Story sequence (before/wall/epiphany/after)
- CTA copy + form field labels
- Order bump + upsell copy
We build the entire funnel for you. Strategy, copy, design, code, and integrations.
- Everything in Blueprint + Copy
- Full funnel build (Next.js + Supabase)
- Stripe, email automation, CRM integration
- All design + development + QA
- 5-week build timeline
- Blueprint cost credits against build
If Session 1 doesn't deliver value, you pay nothing.
Complete the Offer Intensive. If you don't feel it was worth the investment, we refund 100% — no questions, no awkwardness. After Session 2, the engagement is non-refundable because the strategic IP has been transferred.
“Every engagement starts with The Blueprint. If you upgrade to a build within 14 days of delivery, the $1,500 blueprint cost credits in full against your build investment.”
Get the free Funnel Readiness Scorecard.
A one-page diagnostic that tells you exactly where your offer and funnel are leaking revenue — before you spend a dollar on design or development.
No spam. Unsubscribe anytime.
Questions before you book.
A discovery call is sales — the agency asks questions to scope a quote. The Launch Blueprint is the deliverable itself. You leave with a complete strategic document, not a proposal. Even if you never work with us again, you own and can execute everything.
The offer has to settle before you can architect a funnel around it. Five days between sessions lets you live with the new offer, sanity-check it, and bring real questions to Session 2.
80% of the time, the offer is the bottleneck — even when the client doesn't think it is. We still run Session 1 because the funnel only works if it's selling something compelling.
No. The blueprint is yours. Most clients who choose to build the funnel hire us — but the blueprint stands on its own either way.
Session 1 typically books 5–7 business days out. From Session 1 to final blueprint delivery is 12 days. Roughly 3 weeks from discovery call to complete document.
We confirm fit. You describe your business and where you're stuck; we tell you honestly whether the Launch Blueprint will help. No pressure, no pitch deck.
If you complete Session 1 and feel it didn't deliver value, we refund 100% — no questions, no awkwardness. After Session 2 the engagement is non-refundable because the strategic IP has been transferred.
See how we work
Understand how the Launch Blueprint fits into our larger system for growth.
See how we work