Content Calendar
A quarterly, keyword-mapped, AEO-aligned content plan with channel distribution. For businesses that have writers — and finally need somebody to tell them what to write.
No writer in-house?
You don't want this. You want Content Creation — $500/mo for plan + writing + publishing. The Calendar alone is for businesses that already have someone writing and just need a strategic brain telling them what.
Your writers are great. They're writing the wrong things.
You've got a content team — in-house writer, marketing manager, founder who likes to write, freelancer on retainer, whoever. The output is fine. The voice is on. The grammar's perfect.
It's also doing nothing for your business. Because nobody figured out the strategy before anyone started writing.
Most content calendars are topic lists with dates. "April: Top 5 Tips for Spring Marketing." That's not a strategy. That's a topic. There's no keyword target, no AEO consideration, no thought about how the piece feeds email or social, no architecture connecting one month's content to the next.
It's not because…
Your writer isn't good (they probably are)
You're not publishing enough (volume without strategy is just noise)
You haven't found your niche (you have — your content just doesn't reflect it)
Content marketing doesn't work in your space (it works in every space, when done right)
It's because…
Topics get picked because they're interesting, not because they fill a search gap
No keyword research means every piece competes against itself, not against gaps
No AEO alignment means content gets ignored by every AI engine that matters now
No channel distribution plan means every piece works once and dies on the blog
“The Content Calendar fixes that — once, for three months, so your existing team can actually go to work.”
more leads from content marketing vs. outbound
Businesses with in-house writers or a content team that needs a strategic framework for what to write and when.
Strategy from a developer who reads search algorithms and an operator who reads businesses.
Nathan has spent 20 years building digital products — he handles the technical SEO layer: keyword research, AEO architecture, how AI engines parse and cite content. Greg has spent 15+ years as the owner, COO, and GM of multi-state businesses — he handles the strategic layer: what the content needs to do for the business, not just for Google.
Most content calendars are written by content marketers. Ours is built by a developer who knows how search works and an operator who knows what your business needs to say.
Three weeks. One deliverable. Yours forever.
We map your existing content, competitors' coverage, keyword opportunities, AEO citation gaps, and business goals. You answer ~10 strategic questions. Nathan pulls the search data. Greg pulls the business angle.
- Existing content audit
- Competitor coverage mapped
- Keyword + AEO gap analysis
- ~10 strategic questions answered by you
We build the calendar — 12 topics across 3 months, each with target keywords, AEO angle, channel distribution plan, and an editorial brief telling your writer exactly what each piece needs to do. Draft to you for review.
- 12 topics, mapped week by week
- Keyword targets per piece
- AEO angle per piece
- Editorial brief per piece — what it needs to accomplish
You comment, we revise, we deliver final. Plus a 60-minute walkthrough call so your writer understands the why behind every piece, not just the what.
- Your comments, our revisions
- Final document delivered (PDF + editable)
- 60-minute walkthrough call
- Your writer leaves with the strategy in their head
After that, it's yours. Use it for three months. Use it as a template for the next quarter. Use it as a hiring brief for a content agency.
A real strategy document. Not a Trello board.
You own everything. The strategy doc, the keyword research, the AEO alignment notes. If you ever change content providers, this becomes your hiring brief.
3-month content calendar
12 topics, mapped week by week
Keyword targets per piece
Primary keyword, supporting terms, search volume, difficulty
AEO alignment per piece
What question each piece answers for AI engines
Channel distribution per piece
How each topic translates to blog, email, social
Editorial brief per piece
One paragraph telling your writer what the piece needs to accomplish
Publishing schedule
Cadence recommendation based on your team's actual capacity
60-minute walkthrough call
So your writer leaves with the strategy in their head, not just on a spreadsheet
Content Calendar isn't writing.
- Build the 3-month content strategy
- Map keywords, AEO angles, and distribution
- Brief your writer on what each piece needs to do
- Write any of the content (your team writes — that's the whole point)
- Publish anything to your site
- Manage your editorial process going forward
- Track performance after delivery
$300. One-time. No retainer.
Three months of strategy delivered as a single document. No ongoing fees. No retainer. You pay, we deliver, you own it forever. If you decide later to add writing, $300 credits 100% toward your first month of Content Creation.
You’ll know if it’s you.
Ideal Fit
- You have writers in-house — staff, freelance, founder, agency
- Your content output exists but doesn't build keyword or AEO authority
- You want a one-time strategic deliverable, not an ongoing retainer
- You're starting a content program and need architecture before the first post
Not a Fit
- You need writing too (Content Creation is the right product)
- You're already on Content Creation with us (the calendar is built in)
- You need it in 72 hours (real keyword research takes 2–3 weeks)
- You want a topic list without keyword strategy (that's free advice, not a $300 product)
One-time engagement. Yours forever.
You pay once. We deliver. You own it. There's nothing to cancel because there's nothing recurring.
If we don't deliver something useful, we'll fix it until we do. We've never had to issue a refund on this product, but if we earn one, we'll honor it.
Questions before you book.
A document. 12 topics across 3 months, each with target keywords, AEO alignment, channel distribution plan, and an editorial brief. Plus a 60-minute walkthrough call. Delivered as both PDF and editable doc.
A real strategy document — 12 topics across 3 months, each with keyword targets, AEO alignment, channel distribution plan, and an editorial brief. Plus a 60-minute walkthrough call. Delivered as both PDF and editable doc. Free templates are topic lists. This is keyword research, AEO architecture, and strategy from people who do this for a living.
Yes — if you sign up for Content Creation, the calendar is part of the engagement at no extra charge. This standalone product is for businesses that don't want the writing.
Yes. The $300 credits toward your first month of Content Creation if you upgrade.
That's normal. The calendar is a strategic guide, not a contract. If priorities shift in month 4, your team can adapt. We're available for a 30-minute review call at month 3 (free) to check in if you want.
30-Minute Call · No Pitch
Let’s find out if it’s a fit.
Tell us a bit about your business and what you're trying to fix. We'll review it before we talk — so the call is specific, not a generic walkthrough.
- We review your answers before the call. You get specific recommendations, not a pitch.
- Honest assessment — including if we're not the right move for where you are.
- If it's a fit, we'll walk you through exactly what we'd do and what it costs.
We work with a small number of clients at a time. The form takes two minutes. The call is 30.
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