Email Marketing
The only audience you actually own. Campaigns and automations that turn your list into the cheapest revenue channel you have.
Pairs with SMS Marketing — discount when bundled.
Email is depth (longer content, education, nurture). SMS is urgency (time-sensitive offers, reminders, re-engagement). Most clients eventually run both — when they do, we discount the bundle. Ask on the discovery call.
Your email list is the only audience nobody can take away from you.
Your Instagram followers? Meta owns those. Tomorrow morning Meta could change the algorithm and your reach drops 80%. Has happened. Will happen again.
Your Google rankings? Google owns those. AI Overviews showed up and traffic dropped for thousands of businesses overnight.
Your email list? Yours. Even if Mailchimp goes under, you export a CSV and move it. The relationship belongs to you. The contact info belongs to you. The trust they extended when they signed up belongs to you.
And most businesses email this audience — the only audience they actually own — once a quarter. Maybe.
It's not because…
Email is dead (it generates $42 for every $1 spent — that's not a dead channel)
Your subscribers don't want to hear from you (they signed up — they literally said they did)
Open rates are low (they're low because your emails aren't worth opening — fixable)
You don't have anything to say (you have plenty — you don't have a system)
It's because…
No segmentation means everyone gets the same message
No welcome sequence means new subscribers go cold before they buy
No A/B testing means you're guessing on subject lines forever
Your list is a broadcast tool, not a revenue engine
returned for every $1 spent on email (Litmus)
Businesses with an existing list ready to turn it into a consistent revenue channel.
Greg's writing the strategy. Nathan's wiring it up.
Greg has spent 15+ years as the owner, COO, and GM of multi-state businesses — he knows what your list needs to hear at each stage of the customer relationship and writes accordingly. Nathan has spent 20 years building digital products — he handles the technical layer: platform setup, deliverability (SPF, DKIM, DMARC), automation logic, segmentation, integrations with your CRM and site.
Most "email agencies" are templated content + a Mailchimp login. Yours is real strategy from someone who's run real businesses + real engineering from someone who's built real products.
Three things every month.
What's coming up — sales, product launches, content drops, seasonal moments. We map the month's sends, you approve the plan.
- Monthly send calendar mapped
- Tie-ins to your business calendar
- Subject line angles drafted
- You approve before anything gets written
Each campaign written, designed, tested. Drafts to you for approval. Subject lines A/B tested.
- Campaign written and designed
- Subject line A/B variants
- Drafts to you for review
- Approved before it sends
Campaigns go out on schedule. Automations trigger in the background — welcome sequences, re-engagement, win-back. Monthly report with opens, clicks, revenue attribution.
- Campaigns sent on schedule
- Automations running continuously
- Revenue attribution tracked
- Monthly performance report
Monthly report: opens, clicks, revenue attribution, and what's next.
Starter tier — $500/mo.
You own everything. Your list, your platform, your sequences, your data. If you fire us, you take it all.
Platform management
Mailchimp, Klaviyo, HubSpot, Kit — whatever you're on
2–4 campaigns per month
Strategy, copy, design, scheduling
Welcome sequence
3 emails for new subscribers, automated forever
1 lead capture form on your site
List growth built in from day one
Deliverability setup
SPF, DKIM, DMARC properly configured
Monthly performance report
Opens, clicks, revenue, recommendations
Email marketing isn't transactional email.
- Marketing campaigns, newsletters, promotional sends
- Welcome and lifecycle automations
- List growth and segmentation strategy
- Replace your transactional email (order confirmations, password resets — those run through your app)
- Build your forms or landing pages (that's Launchpad)
- Manage SMS (separate service — though most clients eventually want both)
- Send to lists you don't own (bought lists are deliverability suicide — we won't do it)
Three tiers. Pick by list size and complexity.
The audit on the discovery call tells us where you actually are. We'll recommend the smallest tier that fits.
2–4 campaigns/month, welcome sequence, basic list management. For lists under 2,500 subscribers.
$500/mo
Starter tier · no contracts
No contracts · Cancel anytime
You’ll know if it’s you.
Ideal Fit
- You have a list (even small) and aren't emailing it consistently
- You're paying for ads to acquire customers you could re-engage for free
- You want sequences running on autopilot — not manual sends every week
- You want to treat your list as revenue, not a quarterly newsletter
Not a Fit
- Fewer than 100 subscribers and no growth plan (grow first, automate later)
- Want to send without approval (we always get sign-off — that's the deal)
- One-off campaign with no ongoing strategy (we don't do one-and-done)
- Already have an in-house email team (don't pay twice)
Month-to-month. Cancel any month.
No setup fee. No deposit. No 12-month contract. If we stop earning the next month, you stop paying. One email and it's done.
We earn the next month. We don't lock you into the last one.
Questions before you book.
Whatever you're on — Mailchimp, Klaviyo, HubSpot, Kit, ConvertKit, ActiveCampaign. If you don't have one, we'll recommend based on your list size, e-commerce setup, and budget.
Yes. Strategy, copy, design, scheduling. You approve drafts before anything sends.
SPF, DKIM, DMARC properly configured during onboarding. Domain warmup if you're switching providers. List hygiene built into the workflow. Deliverability is non-negotiable — emails that don't land are emails that don't earn.
Beautifully. Email is depth, SMS is urgency, and the two reinforce each other. If you bundle Email + SMS with us, we discount both. Ask on the discovery call.
Yes. Every campaign comes to you for approval before it goes live. Automations are reviewed quarterly. Nothing surprises you.
30-Minute Call · No Pitch
Let’s find out if it’s a fit.
Tell us a bit about your business and what you're trying to fix. We'll review it before we talk — so the call is specific, not a generic walkthrough.
- We review your answers before the call. You get specific recommendations, not a pitch.
- Honest assessment — including if we're not the right move for where you are.
- If it's a fit, we'll walk you through exactly what we'd do and what it costs.
We work with a small number of clients at a time. The form takes two minutes. The call is 30.
Free: Owner's Marketing Guide
When email matters most in your funnel.
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