Google Ads
People are searching for what you sell right now. Get in front of them — with a manager whose paycheck doesn't go up when your ad budget does.
No website yet?
Don't run ads. Ads send people somewhere — that somewhere needs to convert. Start with Launchpad (or have one built somewhere else), then come back. We won't take your money for ads pointed at a broken page.
Most agencies make more money when your ads cost more. That's a problem.
Here's the thing about Google Ads management nobody talks about: 90% of agencies charge a percentage of your ad spend. 10–20% is the standard.
Stop and think about what that incentive actually does. Your agency makes more money when you spend more, regardless of whether it's working. They recommend "scaling up" because their fee scales up too. They keep underperforming campaigns alive because killing them shrinks their paycheck.
That's not a problem with bad agencies. That's the model.
We charge flat. $750, $1,000, or custom — same fee whether your ad spend is $1,000 or $50,000. Our incentive is your results. If your campaigns aren't working, the right move is to cut spend, and we're the only ones who'll actually tell you that.
It's not because…
Google Ads doesn't work for your industry (it does — your campaign was set up wrong)
Your budget's too small to compete (structure beats budget — we'll prove it)
Organic always outperforms paid (neither is enough alone — both compound together)
Your competitors have an unfair advantage (half of them are wasting their spend, you just can't see it)
It's because…
No conversion tracking means optimizing for clicks, not customers
Ad copy that doesn't match landing page copy tanks Quality Score
Missing negative keywords burns budget on searches that'll never convert
Broad match without structure sends spend to the wrong people entirely
earned for every $1 spent on Google Ads (Google avg.)
Businesses ready to invest in paid search to capture people actively looking for what they offer.
Nathan's actually managing it. Not "the team."
Nathan has spent 20 years building digital products — which means when your conversion tracking is broken, he can fix it in your code, not just your ad account. His background is entrepreneurial and technical: he's worn every hat and learned what actually drives revenue, not just clicks.
Most ads agencies are marketers who outsource the technical setup to a junior. Yours is someone who can read your site, your tracking, your CRM, and your ad account in the same afternoon and find where the leak is. When something's broken, you message Nathan. He's the one inside the account.
Three things, repeated weekly.
Account audit, conversion tracking verified, keyword research, campaign structure, ad copy, landing page review. We don't launch until tracking actually works.
- Account audit or fresh build
- Conversion tracking verified in code — not just configured
- Keyword research + negative keyword list
- Ad copy written — not templated
Bid adjustments, search term reviews, negative keyword additions, ad copy tests. Most weeks the changes are small. The compounding is what matters.
- Bid and budget adjustments
- Search term review — add negatives weekly
- Ad copy A/B tests
- Quality Score monitoring
What ran, what worked, what didn't, what we're doing next. Plain English. With recommendations on whether to scale, hold, or cut.
- Campaign performance breakdown
- Conversion and cost-per-lead data
- Honest scale/hold/cut recommendation
- Next month's plan
We earn the next month by recommending honestly — sometimes that means recommending you spend less.
Starter tier — $750/mo. 1 campaign, up to $2K/mo in ad spend.
You own everything. The ad account, the campaigns, the data, the tracking. If you fire us, you take it all.
Keyword research and targeting
What your customers are actually searching
Campaign setup (1 campaign, search network)
Properly structured from day one
Ad copy written and tested
Iterated on real data, not guesses
Conversion tracking verified working
Not just configured — actually tested
Weekly bid and budget optimization
Small adjustments compound over time
Monthly performance report
With honest scale/hold/cut recommendations
Google Ads management isn't ad spend.
- Campaign strategy, setup, and optimization
- Conversion tracking, ad copy, keyword research
- Honest recommendations including "spend less"
- Pay for your ads — that goes directly to Google, no markup, full transparency
- Build your landing page (if you need one, that's Launchpad or Custom Build)
- Replace your CRM (we'll integrate with it, not become it)
- Magic-bullet a bad offer (if your offer doesn't convert, start with Get Clear first)
Three tiers. Pick by ad spend, not by company size.
Ad spend goes directly to Google. Zero markup. We see the same invoice you do.
1 campaign, search network, weekly optimization. For up to $2,000/mo in ad spend. Most local businesses start here.
$750/mo
Starter tier · no contracts
No contracts · Cancel anytime
You’ll know if it’s you.
Ideal Fit
- Customers actively searching for what you sell
- You have a conversion-ready landing page (or we'll build one)
- You've burned $1,000 yourself trying to figure it out
- You're done paying agencies a percentage of your wasted spend
Not a Fit
- No website yet (start with Launchpad)
- Want to build organic, not paid (that's AEO + Content)
- Ad spend budget under $500/mo (economics don't work — try organic first)
- Need guaranteed results day one (real campaigns need 30–60 days to optimize)
Month-to-month. Cancel any month.
No setup fee. No deposit. No 12-month contract. If we stop earning the next month, you stop paying. One email and it's done.
We earn the next month. We don't lock you into the last one.
Questions before you book.
Because percentage-of-spend rewards us for recommending bigger budgets, not better results. Flat fee means we win when your ads work, not when you spend more. It's the single biggest difference between us and most agencies.
As little as it takes to validate, then as much as profitably scales. Starter is built for $2K/mo, Growth for $2K–$7.5K, Scale for $7.5K+. We'll recommend based on what your conversion math actually supports — not on what makes our retainer bigger.
Yes. Ads need somewhere to send traffic, and "somewhere" needs to convert. If your site can't, Launchpad fixes that for $50/mo before we run a single ad.
Search captures people actively looking. Display puts you in front of audiences while they browse. PMax uses Google's ML to serve across everything. Most clients should start with search and add the others as data accumulates.
Send us your account. We'll do a free audit and tell you honestly what's working, what's wasted, and whether you should switch. If your current agency is doing it right, we'll tell you that too.
30-Minute Call · No Pitch
Let’s find out if it’s a fit.
Tell us a bit about your business and what you're trying to fix. We'll review it before we talk — so the call is specific, not a generic walkthrough.
- We review your answers before the call. You get specific recommendations, not a pitch.
- Honest assessment — including if we're not the right move for where you are.
- If it's a fit, we'll walk you through exactly what we'd do and what it costs.
We work with a small number of clients at a time. The form takes two minutes. The call is 30.
Free: Owner's Marketing Guide
What to fix before you spend a dollar on ads.
Get the free guide