Lead Magnets
The thing your customer downloads before they ever consider buying. Built to attract your exact buyer and start the conversation that ends in a sale.
Pairs with Email Marketing.
A lead magnet without a sequence behind it is just a free PDF. The point of the lead magnet is to start a relationship — what happens in the next ten emails is what closes the sale. If you don't have email running yet, talk to us about bundling.
"Sign up for our newsletter" stopped working in 2014.
Your website asks for an email address. Maybe in a popup. Maybe at the bottom of a blog post. Maybe in the footer. The form sits there, neglected, converting at less than half a percent. You wonder why your list isn't growing.
It's because nobody — nobody — wants your newsletter. They don't want anyone's newsletter. The "newsletter" was the thing of record in 2008 and it died around the time everyone realized their inbox was a war zone.
What people will trade an email address for is something useful. A guide that solves a problem. A calculator that gives them an answer. A quiz that tells them something about themselves. A checklist they actually print and use. A template that saves them an afternoon.
It's not because…
Lead magnets stopped working (bad ones never worked — good ones still do)
People don't want PDFs (they don't want bad PDFs — they download good ones)
Your offer is too niche (specific lead magnets convert better than generic ones)
You can just use blog posts (blog posts don't earn the email — they explain to anonymous readers)
It's because…
Most lead magnets are content disguised as forms — "subscribe to our newsletter" doesn't earn the address
The ones that are useful aren't built for your specific buyer
The handoff to email is missing or generic
Nobody architected what the lead magnet actually accomplishes in the funnel
of marketers say lead magnets are their top list-growth tool
Anyone running an email marketing program or launching a funnel who needs a compelling entry-point offer.
Greg writes the strategy. Nathan builds the interactive tools.
Greg has spent 15+ years as the owner, COO, and GM of multi-state businesses — he figures out what your buyer actually needs (vs. what you assume they need), researches the angle, and writes the content. Nathan has spent 20 years building digital products — he builds the interactive tools: real logic, real scoring, results pages tailored to each user.
Most "interactive lead magnets" on the internet are wrapped Typeform embeds. Yours are real software. The difference shows up in conversion rate — people can tell when a tool is real and when it's a form with branding.
Static or interactive. Same workflow, different output.
Who's downloading this? What problem does it solve? Where does it fit in the funnel? What sequence comes after it? You answer ~6 questions, we draft the spec.
- Who's downloading and why
- The problem it solves
- Where it fits in the funnel
- What sequence comes after — we design for the handoff
Static: research, write, design, deliver as branded PDF. Interactive: design the logic, code the tool, integrate with your email platform, test on multiple devices.
- Static: researched, written, designed
- Interactive: logic designed, coded, integrated
- Tested on multiple devices
- Email platform integration configured
You get the lead magnet, the landing page brief (handed to your developer or built by us under Launchpad), and the welcome email sequence outline.
- Lead magnet delivered (PDF or live tool)
- Landing page brief — strategy, copy direction, page spec
- 3-email welcome sequence outline
- Plug it in and point traffic at it
Plug it in, point traffic at it, watch the list grow.
Standard tier — $350. PDF lead magnet.
You own everything. Source files, copy, design assets. If you fire us, you take it all.
The lead magnet itself
Guide, checklist, or template — researched and written by Greg
Designed PDF
Branded, professional, looks like real work
Landing page brief
Strategy, copy direction, page spec — ready to hand to your developer
Welcome email sequence outline
3 emails that warm the lead toward the next step
A lead magnet isn't a free version of your service.
- Earn the email address with something genuinely useful
- Attract your exact buyer (and repel everyone else)
- Hand the lead off to a sequence that warms toward the offer
- Replace the actual sale (they start the conversation, they don't close it)
- Build the email sequence (that's Email Marketing — though we'll outline it)
- Build the landing page (the brief is included; the build is Launchpad or scoped separately)
- Magic-bullet a bad offer (if your main offer doesn't sell, that's Get Clear first)
Three tiers. Pick by what you actually need.
Interactive tier pricing depends on logic complexity — we'll quote on the discovery call.
A guide, checklist, or template PDF — researched, written, designed. Includes landing page brief and welcome sequence outline. $350 one-time.
$350
Standard ($350) tier · no contracts
No contracts · Cancel anytime
You’ll know if it’s you.
Ideal Fit
- You have an email platform set up (or are about to)
- You're launching a new service and want an asset that attracts your exact buyer
- You have a stale lead magnet that's underperforming
- You want an interactive tool that qualifies leads before they hit your sales process
Not a Fit
- No opt-in form or email platform yet (set those up first)
- Want the full funnel built (that's Full Execution under Get Clear)
- Need it in 72 hours (real research takes time)
- Already have a high-converting lead magnet (spend the budget on traffic instead)
Project-based. One-time fee. Yours forever.
You pay, we deliver, you own it. Nothing recurring. If we don't deliver something useful, we'll fix it until we do.
Questions before you book.
Standard is a PDF — researched, written, designed in 1–2 weeks. Interactive is a custom-built tool that gives users a personalized result. Higher conversion, more engagement, but takes 3–4 weeks and costs more because it's real software.
Yes. Greg researches and writes Standard lead magnets. You provide proprietary data, examples, or expertise — we handle the rest.
A landing page brief is included — strategy, copy direction, page spec. The actual build is either part of your Launchpad site or a separate quote. We don't pad the bill with deliverables you might not need.
A 3-email welcome sequence outline is included. The actual writing of the sequence is part of Email Marketing. If you don't have email running, talk to us about Email + Lead Magnet bundling.
Because it's a one-time deliverable, not ongoing work. The interactive tier is closer to real custom development pricing. The Standard tier is priced as the entry-point product it is — designed to get clients in the door for the bigger funnel work.
30-Minute Call · No Pitch
Let’s find out if it’s a fit.
Tell us a bit about your business and what you're trying to fix. We'll review it before we talk — so the call is specific, not a generic walkthrough.
- We review your answers before the call. You get specific recommendations, not a pitch.
- Honest assessment — including if we're not the right move for where you are.
- If it's a fit, we'll walk you through exactly what we'd do and what it costs.
We work with a small number of clients at a time. The form takes two minutes. The call is 30.
Free: The Owner's Marketing Guide
What to fix before you build a lead magnet.
Get the free guide