Meta Ads
People who don't know they need you yet — yet. Facebook and Instagram campaigns that create demand, with a manager whose paycheck doesn't grow when your budget does.
Already running Google Ads with us?
This is the obvious next move. Google captures demand (people actively searching). Meta creates demand (people who fit your customer but don't know you exist yet). Most growing businesses need both — Google for the people ready now, Meta for the pipeline.
Boosting a post is not advertising.
Here's how most small businesses try Meta Ads. They write a post on their Facebook page. They click "boost." They put $50 behind it. Nothing happens. They conclude that "Meta Ads don't work."
A boosted post and a real Meta campaign aren't even the same product. Boosting is a button — you put money behind a post and Facebook does whatever it wants with it. A real campaign has audiences, creative variants, conversion events, retargeting layers, and a funnel structure pointing at a specific goal.
The reason Meta Ads "didn't work" the first time you tried? You didn't run Meta Ads. You boosted a post.
It's not because…
Facebook is dead for ads (it's not — your kids' habits aren't your customers' habits)
Your audience isn't on social (they are — they just don't search there)
Your boosted post failed, so paid social fails (those aren't the same thing)
Organic reach is enough (it isn't — Facebook killed organic reach a decade ago)
It's because…
Boosted posts are a button. Campaigns are a strategy.
Cold audiences need a different message than retargeting audiences
Without conversion events, Meta optimizes for engagement, not revenue
There's no funnel — traffic lands somewhere with nowhere to go
consumers discover products through social ads
Businesses that need to create demand — reaching people who aren't actively searching but fit the profile perfectly.
Nathan and Greg both. Different parts.
Nathan has spent 20 years building digital products — he handles the technical half: pixel setup, conversion API, audience architecture, the structural work that decides whether your campaigns can optimize toward revenue.
Greg has spent 15+ years as the owner, COO, and GM of multi-state businesses — managing 100+ direct reports, growing companies that actually run. He handles the strategy half: the offer angle, the hook, the reason a stranger should stop scrolling in the four seconds your ad has to earn attention.
Most "Meta agencies" sell you one and quietly outsource the other. You get both.
Three things, repeated weekly.
Pixel and Conversion API setup. Audience research. Lookalike + custom audience builds. Creative direction. Ad copy. Landing page review. We don't launch until conversion events are firing properly.
- Pixel + Conversion API installed and tested
- Custom + lookalike audiences built
- Creative direction (static, carousel, video brief)
- Ad copy written and reviewed
A/B testing on creative, copy, audiences. Bid and budget adjustments. Cold-vs-retargeting performance. Creative refresh when CTR fatigue hits.
- Creative A/B tests
- Audience performance review
- Budget allocation adjustments
- Creative refresh when fatigue shows
What ran, what's scaling, what's getting cut, what we're testing next. Plain English. With honest recommendations — including when to pause or pull back.
- Campaign performance breakdown
- Cost-per-result by audience and creative
- Honest scale/hold/cut recommendation
- Next month's test plan
We earn the next month by recommending honestly — including when to pause or pull back.
Starter tier — $750/mo. 1 campaign, up to $2K/mo in ad spend.
You own everything. The ad account, the audiences, the creative files, the data. If you fire us, you take it all.
Audience research and targeting
Custom + lookalike audiences built and tested
1 campaign (Facebook + Instagram)
Placement based on data, not preference
Ad copy and basic creative
Static graphics in Starter
Pixel + Conversion API setup
Proper tracking — not boosted-post tracking
Weekly optimization
Creative, audiences, bids — adjusted on data
Monthly performance report
With honest scale/hold/cut recommendations
Meta Ads management isn't social media management.
- Run paid campaigns on Facebook and Instagram
- Build audiences, creative, and conversion architecture
- Optimize for revenue, not vanity metrics
- Manage your organic posts (that's a separate service category — not what we do)
- Respond to your DMs and comments (your team or a community manager)
- Magic-bullet a bad offer (if your offer doesn't convert cold traffic, that's Get Clear first)
- Build video creative in Starter (Growth tier and up — Starter is static + copy)
Three tiers. Pick by ad spend, not by company size.
Ad spend goes directly to Meta. Zero markup. We see the same numbers you do.
1 campaign, static creative, weekly optimization. For up to $2,000/mo in ad spend. Most businesses start here.
$750/mo
Starter tier · no contracts
No contracts · Cancel anytime
You’ll know if it’s you.
Ideal Fit
- You have a clear customer profile and a real offer
- You want to reach people who fit your customer but aren't searching yet
- You've boosted posts before and know it's not the same as a real campaign
- You're done paying agencies a percentage of your spend
Not a Fit
- No website or landing page (ads need a destination)
- Ad spend under $500/mo (economics don't work)
- Brand awareness with no conversion metric (we optimize for revenue)
- Want one-time setup with no ongoing optimization (Meta requires constant testing)
Month-to-month. Cancel any month.
No setup fee. No deposit. No 12-month contract. If we stop earning the next month, you stop paying. One email and it's done.
We earn the next month. We don't lock you into the last one.
Questions before you book.
Both, plus Audience Network. Meta runs across all of them and we let placement be a data decision, not a preference.
Often, yes. Google captures demand. Meta creates demand. Together they cover the buying journey. If budget is tight, start with the channel that matches your customer's behavior — local services lean Google-first, lifestyle/e-commerce lean Meta-first.
Percentage-of-spend rewards bigger budgets, not better results. Flat fee means we win when your ads work, not when you spend more.
We run two versions of an ad simultaneously — different copy, creative, or audiences — and let performance decide what scales. Without testing, you're guessing what works. With testing, you compound learnings.
Static graphics + copy in Starter. Carousel and basic video in Growth. Full creative production (including filmed/edited video) is Scale tier or a separate creative engagement.
30-Minute Call · No Pitch
Let’s find out if it’s a fit.
Tell us a bit about your business and what you're trying to fix. We'll review it before we talk — so the call is specific, not a generic walkthrough.
- We review your answers before the call. You get specific recommendations, not a pitch.
- Honest assessment — including if we're not the right move for where you are.
- If it's a fit, we'll walk you through exactly what we'd do and what it costs.
We work with a small number of clients at a time. The form takes two minutes. The call is 30.
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What to fix before you spend a dollar on ads.
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