Reputation & Reviews
The system that asks every customer for a review, drafts every response, and tells you what your average rating is actually saying about your business.
Already running Google Business Profile management with us?
Review responding and reputation management are a natural companion to GBP. This service adds the full system: automated review requests, multi-platform monitoring, personalized response drafts, and monthly velocity reporting — so you're capturing reviews from every customer, not just watching the ones that come in.
Your average rating isn't your problem. Your review velocity is.
Here's what most businesses miss: a 4.7-star average isn't impressive if your last review was eight months ago. Google reads stale profiles as inactive ones, and your local ranking pays for it.
The flip side: a 4.3-star average with twelve new reviews this month often outranks a 4.9 with three reviews from 2023. Velocity — how often new reviews come in — matters as much as the score itself. Most businesses optimize for the wrong number.
Then there's the customer side. Your unhappy customers leave reviews on their own. They have time. Your happy customers don't, because they're not pissed off enough to remember to. Without a system asking, you only hear from the people you don't want to hear from.
It's not because…
Your customers are too busy (they'll respond to a text in 20 seconds)
One bad review defines you (volume of new reviews buries old ones, fast)
Review platforms are rigged (they're not — you're just not playing the game)
Competitors are buying fake reviews (some are, and most get caught — that's not your move)
It's because…
Nobody asks happy customers at the right moment, so they never leave reviews
Your unhappy customers ask themselves, and Google sees only those
Review velocity, not just rating, drives Map Pack placement
One bad review handled well actually builds more trust than a perfect record
“One bad review handled well actually builds more trust than a perfect record.”
of consumers say reviews impact purchase decisions
Businesses that need to build trust at scale.
Greg's drafting your responses. Not a template library.
Greg has spent 15+ years as the owner, COO, and GM of multi-state restaurant and pet service businesses — managing 100+ direct reports across three states. He's been on the owner side of a review crisis. He knows when a negative review needs a careful public apology and when it needs a polite "we're not the business you're describing."
Most reputation services run canned templates. "Thank you for your kind words! We're so happy you had a great experience!" Customers can tell. So can Google. Greg writes the responses — the system handles the asking, Greg handles the responding, where judgment matters.
Two parts. One running constantly. One requiring judgment.
After every transaction, your customer gets a request — SMS first, email follow-up if no response. One tap, right platform, right timing. Built so happy customers leave reviews without thinking about it.
- SMS request first, email follow-up if no response
- One tap — right platform, right timing
- Multi-platform: Google, Facebook, industry directories
- Triggered after every transaction automatically
Every review gets a draft response within 24 hours. You approve, we post. Bad reviews get a phone call from us first — no surprises, no autopilot.
- Every review drafted within 24 hours
- Bad reviews: phone call before anything gets posted
- You approve, we post — your voice, our drafting
- Negative review escalation handled with care
Monthly report: review velocity, sentiment trends, what your competitors are doing, what we're seeing.
Standard tier — $300/mo.
You own the system. The automation, the templates, the data. If you fire us, we hand over the keys.
Automated review request system
SMS + email, triggered after each transaction
Multi-platform monitoring
Google, Facebook (industry-specific in Growth tier)
Personalized response drafts
Every review, every platform, drafted by Greg within 24 hours
Bad review escalation
You get a heads-up call before anything gets posted
Monthly velocity report
New reviews, rating trend, competitor comparison, sentiment analysis
Reputation management isn't review fraud.
This is the section where most "reputation services" go quiet.
- Build automated systems to ask happy customers for reviews
- Monitor and respond across platforms
- Flag fake or policy-violating reviews for legitimate removal
- Track sentiment and velocity over time
- Buy fake reviews (against terms, gets profiles suspended, ruins businesses)
- "Filter" or "gate" reviews to hide negatives (also against Google's terms)
- Remove legitimate negative reviews (can't and won't — we'll help you respond well instead)
- Generate reviews from non-customers (this is fraud, illegal, and we won't do it)
Three tiers. Pick by complexity, not budget.
The discovery call tells us which tier makes sense. We'll tell you when Standard is enough.
One location. Email automation, Google + Facebook monitoring, personalized response drafts, monthly report. Most local businesses start here.
$300/mo
Standard tier · no contracts
No contracts · Cancel anytime
You’ll know if it’s you.
Ideal Fit
- High-volume transactions, low review counts
- Your rating doesn't reflect the quality of your work
- You're losing Map Pack ranking to a competitor with worse service but more recent reviews
- Service-based business where trust closes the deal
Not a Fit
- 1–2 customers per month (handle it manually, you don't need a system)
- Looking to "buy reviews" (we don't do that, ever)
- Don't have a Google Business Profile yet (claim it first — free)
- Won't approve drafts and want full autopilot (judgment matters here, sign-off is the whole point)
Month-to-month. Cancel any month.
No setup fee. No deposit. No 12-month contract. If we stop earning the next month, you stop paying. One email and it's done.
We earn the next month. We don't lock you into the last one.
Questions before you book.
Sometimes. If a review violates Google's policy (fake, off-topic, conflict of interest), we can flag it for removal — that works maybe 30% of the time. The real strategy is burying old bad reviews under a steady stream of new positive ones. Volume beats any single bad actor.
Automated follow-up after the transaction — SMS first, email if no response. One tap, right platform. Most clients see review velocity 3–5x in the first 60 days.
We see it, we call you within hours, we draft a response together. If it's a legitimate complaint, we apologize publicly and offer to make it right. If it's bogus or off-topic, we flag it and respond professionally. A well-handled bad review actually increases trust more than a perfect 5-star record. We use it.
We draft every review response. You approve before anything goes live. Your voice, our drafting, your final say.
+$200/mo per additional location on top of base plan. Each location gets its own request automation, monitoring, and report.
30-Minute Call · No Pitch
Let’s find out if it’s a fit.
Tell us a bit about your business and what you're trying to fix. We'll review it before we talk — so the call is specific, not a generic walkthrough.
- We review your answers before the call. You get specific recommendations, not a pitch.
- Honest assessment — including if we're not the right move for where you are.
- If it's a fit, we'll walk you through exactly what we'd do and what it costs.
We work with a small number of clients at a time. The form takes two minutes. The call is 30.
Free: Own the Local Map Pack
Guide to fixing your local presence — reviews, GBP, Map Pack.
Get the free guide