A 1015 Brands Case Study
Three generations.
One competitor.
Eighteen months.
Aldrich & Sons Mechanical
Nashville, Tennessee · HVAC · Est. 1971
March 2023
This is what customers saw when they searched for an HVAC company in Nashville.
Position 14. Below the fold. Invisible to anyone not already looking for them by name. The competitor — open for two years — was in the local pack with 340 reviews.
In March 2023, Aldrich & Sons received 31 organic calls. In the month they were founded, Robert Aldrich didn't have a phone. He still took more jobs.
Local results · Nashville, TN
Nashville HVAC Pros
Music City Heating
TN Climate Control
24/7 emergency HVAC in Nashville. Fast response. Licensed & insured.
Nashville's trusted heating and cooling experts since 2008.
Affordable HVAC repair. Free estimates on all residential jobs.
Family HVAC service in Nashville. Heating and cooling repair.
Google Reviews · March 2023
Aldrich & Sons
The Competitor
Average keyword position · March 2023
The Work
We didn't reinvent anything. We did the right things, in the right order, without cutting corners.
Most of what moved the needle wasn't a campaign — it was filling gaps that should have been filled years ago and building systems that compound quietly over time.
Rebuilt Google Business Profile
Photos, services, hours, service area — rebuilt from scratch.
Review velocity system launched
14 new reviews in 30 days. Systematic. Repeatable. Authentic.
Service pages + local schema live
Eight neighborhood pages. Schema structured across the site.
Review count crosses 80
Keyword positions climb from 14 → 3–4. Calls begin recovering.
Position 1–2 on primary terms
Aldrich outranks the competitor on the competitor's own name.
Booked three months out
Two new hires. The problem became keeping up with demand.
Local results · Nashville, TN
Aldrich & Sons Mechanical
Music City Heating
TN Climate Control
Third-generation HVAC in Nashville since 1971. 127 reviews. Booking 3 months out.
24/7 emergency HVAC in Nashville. Fast response. Licensed & insured.
Nashville's trusted heating and cooling experts since 2008.
May 2024
Same search. Same city. Different result.
Fourteen months later, Aldrich & Sons is in the local pack, ranked first, with 127 reviews and a 4.8 rating. The competitor is still there. But they're no longer first.
Inbound calls
Google reviews
Revenue attributed
Marcus Aldrich — Owner, Aldrich & Sons Mechanical · Nashville
Aldrich & Sons is still taking calls.
If you're not, let's talk.
This is what the map pack looks like here. More on how we work with Nashville businesses — what the search landscape actually rewards, and what most local firms are leaving on the table.
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